Posted on 4/14/125 by Colin Vassallo
Mattel, Inc. and WWE today announced a multi-year extension
to their global licensing agreement which sees Mattel
continue to produce a wide range of WWE products including
action figures and accessories, playsets, roleplay items,
vehicles, and vehicle accessories.
Mattel and WWE have partnered to deliver a dynamic and
diverse lineup of toys since 2010, now sold in over 50
markets worldwide. Mattel’s WWE action figures have
consistently ranked among the top 10 properties in the U.S.
action figure category, with the WWE Main Event Action
Figure Series being the longest-running continuous action
figure assortment in history. The multi-year extension comes
at a time of continued international expansion for WWE
through its new partnership with Netflix. Monday Night Raw
launched on the U.S. streaming service in January 2025, with
all WWE programming and Premium Live Events also becoming
available on Netflix across many international markets.
“Our longstanding partnership with WWE has resulted in some
of the most celebrated action figures in the industry,” said
Josh Silverman, Chief Franchise Officer at Mattel. “As we
extend this agreement, we are committed to delivering
authentic, high-quality products that capture the energy and
larger-than-life personalities of WWE for fans across the
globe.”
“WWE’s relationship with Mattel has been a cornerstone of
our consumer products strategy for 15 years,” said Alex
Varga, Co-Head of Revenue at WWE. “Extending this
collaboration will allow us to continue offering products
that bring our WWE Superstars and their stories to life for
our global fanbase.”
Mattel’s current offering of WWE products can be found
online at shop.mattel.com and in select retailers globally.