Posted on 4/03/125 by Colin Vassallo
WWE is partnering with Drumstick, the sundae cone brand, to
provide social contests, epic content and larger-than-life
activations, kicking off with an on-site presence at
WrestleMania 41 at Allegiant Stadium in Las Vegas.
The action only begins there, though, as Drumstick is
rallying the WWE Universe all summer long via the Drumstick
Summer Snackdown, inviting fans to help lay the Snackdown on
sad snacks.
The company has tagged John Cena to be the face of the
campaign.
“It is such an honor to partner with Drumstick. This
campaign brings the Snackdown to WWE lovers kicking off at
WrestleMania, but the action doesn’t end there – fans can
follow along all summer long for even more Snackdown
surprises,” said John Cena. “Personally, I’ve loved
Drumstick since they were the most coveted treat in Jr.
High! I’m grateful to get to bring two things I love
together under one roof.”
From coveted seats to SummerSlam, exclusive WWE Superstar
signed merchandise, unique Drumstick swag, and cash
giveaways, fans are invited to follow Drumstick’s social
channels to learn what unexpected fun we have up our
sleeves.
“Drumstick is all about bringing excitement to every moment,
just like WWE,” said Elmer Gonzalez, Brand Manager. “With
our Drumstick Summer Snackdown, fans will have more ways to
step into the ring and help us crown Drumstick the true
Snackdown Champion. There’s a lot on deck for this summer,
so keep an eye on Drumstick’s social channels for more.”
Drumstick’s presence in the WWE ring will be unmissable.
Content is rolling out now on social media, culminating in
the exclusive spot featuring Dr. Umstick and John Cena,
which will air during the WrestleMania broadcast and in
stadium. On-site at WrestleMania and SummerSlam, Drumstick
will also have a dedicated Drumstick Snack Zone.