Posted on 4/01/125 by Bob Magee
BJ Bethel of SESCoops reported late yesterday that,
according to his sources, AEW is averaging around 500,000
viewers for its Wednesday Dynamite show on MAX since the
show debuted there this year, according to his sources.
If one combined this with cable (TNT/TBS) numbers, it would
give an estimated range of 1-to-1.2 million total viewership
per episode since added to MAX.
It should be noted that with any calculations of streaming
numbers; there are always questions as to how streamers
compile their numbers (as seen with numbers provided weekly
on RAW on Netflix).
Bethel reported that according to his sources " ....the
show is averaging around 60 million minutes watched per show
with a deviation of plus/minus 10 to 20 percent depending on
the episode and competition. Nielsen style viewership
numbers aren’t necessarily important to streamers, the
minutes watched averages to 500,000 viewers per episode
Live-Plus-1. Meaning it takes into account viewers who
watched live on the app and for 24 hours afterward.
In a February report, CNBC said MAX expects to reach 150
million global subscribers by the end of 2026. Estimates
from several companies believed MAX had around 60 million
subscribers in the US this year. Andrew Bucholtz of Awful
Announcing reported TBS had around 72 million homes in 2023.
The number is expected to be lower in 2025 due to downward
trends.
Late last year, sources with WBD said the company was
impressed with AEW’s performance on TBS and TNT. The result
was a three-year deal for around $175-to-$185 million per.
AEW PPV is expected to move to MAX once the app has the
capability to run PPV shows.
Sources said AEW has regularly out-performed some major
hockey games on the app. NBA games on MAX average around 1.7
to 2 million viewers depending on matchups and competition.
While AEW’s success on streaming has been noted by the WBD,
the numbers are far from top streaming programs like
Daredevil: Born Again and Agatha All Along, which brought in
numbers from 7 to 10 million per episode.
A source, who corroborated the numbers, said he expected AEW
to face stronger competition through the spring. The Andor
Star Wars series resumes in April. WWE is entering
Wrestlemania season.
'Many of the top execs don’t know the overall numbers,' the
source said. 'Whether its total minutes watched. Viewers who
have watched the total show. (They) can make correlations
but what streamers look for is quite different from cable or
OTA where numbers are there to satisfy advertisers.'”