Posted on 2/28/125 by Colin Vassallo
TKO Group Holdings, Inc., a premium sports and entertainment
company, today announced the close of its acquisition of
IMG, On Location, and Professional Bull Riders from Endeavor
Group Holdings, Inc.
“These industry-leading businesses will strengthen our
portfolio of world-class IP and capabilities, helping us
further capitalize on the momentum of the growing sports and
entertainment ecosystem,” said Mark Shapiro, President and
COO of TKO. “By enhancing our expertise in sports rights,
production, and premium events and experiences, we are
better positioned to power the growth of UFC, WWE, and our
extraordinary roster of partners.”
IMG is a leading global sports marketing agency servicing
more than 200 rightsholders – including The R&A (The British
Open), the All England Lawn Tennis Club (Wimbledon), and
Major League Soccer (MLS) – across media rights, production,
brand partnerships, digital content, and event management.
On Location is a leading provider of premium hospitality and
live experiences for more than 1,200 sporting events,
including all premier NFL events, FIFA World Cup 26TM, and
the Milano Cortina 2026 and Los Angeles 2028 Olympic Games.
PBR is the world’s premier bull riding organization,
promoting more than 200 global events annually.
TKO’s acquisition of IMG does not include businesses
associated with the IMG brand in licensing, models, and
tennis and golf representation, nor IMG’s full events
portfolio, which remain part of Endeavor.