Posted on 1/06/125 by Colin Vassallo
WWE today announced a multi-year partnership with legendary
WWE Superstar and Hall of Famer Hulk Hogan’s Real American
Beer – one of the fastest-growing light beers in the U.S. –
that will showcase Real American Beer branding within WWE’s
weekly flagship program Monday Night Raw as well as other
key WWE assets.
As an official partner of WWE, Real American Beer will
receive ring mat corner branding during every episode of Raw
which makes its highly anticipated debut tonight on Netflix.
Further, WWE will become a minority owner in the rapidly
expanding company, which is now available in 20 states since
its launch in June 2024.
“Hulk Hogan has done a tremendous job introducing an
exciting, new product to a competitive marketplace,” said
Grant Norris-Jones, Executive Vice President & Head of
Global Partnerships for TKO. “We are excited to unlock a new
partnership category and to showcase Real American Beer in
front of Netflix’s global audience.”
“Well, let me tell you something brother! From the first
time I stepped into the ring, I’ve always fought for
something bigger than myself,” said Hulk Hogan, Co-Founder
of Real American Beer. “I’m thrilled to bring Real American
Beer into the ring with WWE. Together, we’re bringing that
pride to America, one beer, one match at a time, brother!”
Additionally, Real American Beer will receive social and
digital support, including original, short-form content that
will be distributed across WWE’s popular social and digital
channels which reach more than 700 million users globally.
WWE trademarks and Superstars will also be available for use
on in-store point-of-sale materials and promotional displays
throughout its growing network of retailers nationwide.