Posted on 12/18/124 by Colin Vassallo
While it was not the biggest box office smash that they have
hoped, The Rock’s Red One movie has smashed the Amazon Prime
Video records, with 50 million worldwide viewers in its
first four days on Prime Video according to Deadline.
That’s the most watched Amazon MGM Studios’ film ever on the
service, besting Road House from March 21 which reached 50
million global viewers alone in its first two weekends.
The movie opened in theaters nationwide on November 15 and
was #1 for one weekend and was #6 last weekend.
“Given the audience response to Red One both in theaters and
on Prime Video, the film will clearly be a perennial holiday
favorite for years to come,” said Jennifer Salke, head of
Amazon MGM Studios. “Every film is different, and we are so
grateful for the partnership with our filmmakers in
collectively finding the right strategy to get this film in
front of the widest possible audience. With Red One, there
was no doubt that strategy needed to include a theatrical
release and associated marketing campaign, which drove
audiences to theaters and generated awareness for the film
with viewers who would ultimately tune in on Prime Video.
It’s rewarding to see our plan pay off for customers, and we
are incredibly thankful to the entire filmmaking team and
cast who helped make it happen.”