WrestleMania XL in Philadelphia shatters all-time gate,
viewership, merchandise, fan event and social records
STAMFORD, Conn., April 9, 2024 – WWE®, part of TKO Group
Holdings (NYSE: TKO), today announced that WrestleMania XL
became the most-successful and highest-grossing event in
company history.
Highlights include:
GATE: WrestleMania XL broke the previous record set by
WrestleMania 39 by 78 percent, with 145,298 in attendance at
Lincoln Financial Field over two nights. The event drew fans
from all 50 states and 64 countries worldwide.
VIEWERSHIP: WrestleMania XL viewership was up 41 percent
across both nights versus last year’s record-setting
audience.
MERCHANDISE: In partnership with Fanatics, merchandise sales
were up more than 20 percent versus the previous record set
at WrestleMania 39.
SPONSORSHIP: WrestleMania XL featured the first-ever ring
mat sponsorship with PRIME Hydration.
FAN EVENT: WWE World at WrestleMania, in partnership with
Fanatics Events, is now the highest-grossing and most-
attended fan event in company history.
SOCIAL: WrestleMania XL became the most socially viewed
WrestleMania of all-time, with over 660 million views
consumed over the two days. WWE’s YouTube channel saw its
most-viewed day in channel history on WrestleMania XL Sunday
with more than 67 million views in 24 hours.
SMACKDOWN: Friday Night SmackDown at Wells Fargo Center drew
the largest gate in SmackDown history.
RAW: Monday Night Raw at Wells Fargo Center drew the largest
gate in Raw history.
NXT: Stand & Deliver was the most-attended NXT event ever
with 16,545 in attendance at Wells Fargo Center.
The record-breaking event was highlighted by the highly
anticipated in-ring return of Dwayne “The Rock” Johnson and
“The American Nightmare” Cody Rhodes’ triumphant victory
over Roman Reigns.
About WWE
WWE, part of TKO Group Holdings (NYSE: TKO), is an
integrated media organization and the recognized global
leader in sports entertainment. The company consists of a
portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is
committed to family-friendly entertainment on its television
programming, premium live events, digital media, and
publishing platforms. WWE’s TV-PG programming can be seen in
more than 1 billion homes worldwide in 25 languages through
world-class distribution partners including NBCUniversal,
FOX Sports, TNT Sport, Sony India and Rogers. The award-
winning WWE Network includes all premium live events,
scheduled programming and a massive video-on-demand library
and is currently available in approximately 165 countries.
In the United States, NBCUniversal’s streaming service,
Peacock, is the exclusive home to WWE Network. Additional
information on WWE can be found at wwe.com and
corporate.wwe.com.
Media Contact:
Chuck Kingsbury
Chuck.Kingsbury@wwecorp.com
