Posted on 4/03/124 by Colin Vassallo
Nutrabolt, owner of C4 Energy, and WWE today announced an
expansion to their multi-year partnership that will see C4
Ultimate Energy, one of the fastest-growing energy drink
brands in the United States, become the first-ever Official
Energy Drink Partner of WWE.
As the first-ever Official Energy Drink Partner of WWE, C4
will receive prominent branding and exposure across a wide
range of WWE properties and premium live events, including
WrestleMania XL on Saturday, April 6 and Sunday, April 7
where it will serve as the first-ever sponsor of the
WrestleMania Skycam which returns to offer the WWE Universe
a unique viewing experience.
In addition, C4 will be the presenting partner of the
WrestleMania XL Night 2 press conference and WWE’s multi-day
talent tryout as part of WrestleMania Week. C4 and WWE will
also continue to collaborate across WWE, WWE Superstar and
C4-branded social and digital channels to create exclusive
and original content.
“When it comes to next-level energy, nothing beats the WWE
and its fans,” says Robert Zajac, Chief Marketing Officer at
Nutrabolt. “We are thrilled to expand our partnership with
the WWE as its Official Energy Drink and to offer fans
nationwide the same Ultimate Undisputed Energy their
favorite Superstars bring to the ring.”
“C4 has been an innovative partner through the years which
has enabled us to unlock the power of WWE to create unique
integrations and branding opportunities across all
touchpoints, including premium live events, on-site
activations, social and digital content, and more,” said
Michael DiNuzzo, VP of U.S. Business Development, Global
Partnerships, WWE. “We are excited to introduce C4 Ultimate
Energy as the Official Energy Drink Partner of WWE ahead of
our biggest event of the year, WrestleMania XL.”
C4 will employ a citywide takeover throughout Philadelphia
for WrestleMania XL, sampling C4 Ultimate throughout the
weekend including at WWE World and Lincoln Financial Field.